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12.11.2026
HSV and WISKA continue their strong partnership in the north
Hamburger SV and supplier WISKA Hoppmann GmbH will continue their partnership in the 2026/27 season. The partnership will be particularly evident in the evenings at the Volksparkstadion.
A good source of light is essential on home match days, particularly during the dark and cold months of the year. This is clear to see during floodlit matches at the Volksparkstadion. But lighting is not only important inside the stadium, high-quality lighting as well as electrical installation is also needed in and around the stadium. This is where WISKA Hoppmann GmbH steps in: the Hamburg-based company is a major manufacturer of electrical installation materials, lighting products and CCTV video surveillance systems for the electrical trade, industry and shipbuilding, and has been part of the HSV network for many years.
HSV and WISKA have enjoyed a long-standing partnership, and WISKA’s status as an HSV supplier has now been extended for a further year. The two organisations are linked not only by their regional roots and North German identity, but also by a shared understanding of tradition, solidarity and innovation.
As part of the partnership, existing initiatives will be continued and expanded. WISKA’s products have been present at the Volksparkstadion since last season: In the HanseMerkur Family Area, junction boxes, cable protection and LED lighting have been installed to upgrade the infrastructure and ensure better lighting conditions – young fans and their families benefit from this, especially during evening matches.
As well as the installation of WISKA products, the partnership includes the use of venues at the Volksparkstadion, as well as joint merchandising campaigns and raffles. The HSV women’s team are also involved in the partnership through season tickets.
Michael Scharold, Director of Partnerships & Marketing at HSV, highlights the importance of continuing this partnership: ‘With WISKA, we have a partner whose contribution can be experienced first-hand at the Volksparkstadion. Especially in the family seating area, the solutions they have implemented create a better environment, which directly benefits our fans. The fact that such a trusting partnership has developed in such a short space of time makes this contract extension extremely valuable to us.’
‘Our partnership with HSV generates enthusiasm and positive experiences – for our staff, their families, as well as our customers and partners. That is why we are delighted to continue our commitment to HSV. HSV stands for passion, team spirit and a close connection to Hamburg and the region – values that also characterise WISKA, ’ says Ronald Hoppmann, Managing Director of WISKA Hoppmann GmbH, which he runs together with his sister Tanja Hoppmann. “The enthusiasm and the many shared experiences at the stadium have confirmed to us that this sponsorship brings real added value. We look forward to many more moments like these,’ emphasises Ronald Hoppmann.
Johannes Haupt, Executive Director of Team HSV at SPORTFIVE, adds: ‘We are delighted to have extended our partnership with WISKA as an HSV supplier; this is a sign of a very trusting and mutually respectful collaboration. We are really happy to have WISKA, a long-established North German company, by our side and to continue developing our partnership.”
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