)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
24.09.2026
HSV records highest-ever sales volume in first year back in the Bundesliga
Sales volume rises by 44 per cent to €182.1 million as the club posts a profit for the fifth consecutive year. Eric Huwer: “Every promotion means higher revenue. What matters is what you do with it.”
Hamburger SV have closed the 2025/26 financial year with the highest revenue in the club’s history. Revenue increased from €126.5 million to €182.1 million, surpassing the previous record of €161.2 million set in the 2008/09 season. That season, HSV reached the semi-finals of both the UEFA Cup and the DFB-Pokal. Net profit increased to €8.1 million, up from €4.4 million the previous year. In the 2025/26 financial year, staff costs accounted for 36.9 per cent of total income. By comparison, in the 2017/18 season, when HSV were relegated from the Bundesliga for the first time, the figure was still 45.5 per cent.
“Last year, we proved that we can manage the club responsibly from a financial perspective. Every promotion means higher revenue. What matters is what you do with it. We have succeeded in translating that additional revenue effectively into our financial result and our squad, rather than simply consuming it. Behind these figures stand 150,000 members, 57,000 fans at every home game for the men’s team, almost 7,000 on average at HSV Women’s matches, and a team at the club’s front office that has achieved something extraordinary. Thank you to everyone helping to establish HSV in the Bundesliga and making these steps of growth possible,” says HSV board member Eric Huwer.
)
Broad-based growth
The record is not the result of a single factor. Five of the club’s six revenue streams grew. Match operations (€56.3 million), partnerships (€31.4 million) and merchandising (€25.3 million) all reached new record levels.
So-called commercial earning power — revenue excluding transfer income and broadcasting revenue — increased to €134.9 million.
“Today, almost three out of every four euros we generate come from outside media rights and transfers. That makes us more resilient to the fluctuations every Bundesliga club is exposed to, while also demonstrating the economic strength that HSV has regained. Ultimately, the club is now in a strong position to act to a large extent on its own resources and with a high degree of independence,” Huwer emphasises.
“Attendance and membership figures are not an indicator of a success curve; they are an indicator of commitment and responsibility,” says Huwer, adding: “A record level of revenue is a figure to begin with. What it means can be seen elsewhere: in investing in our teams, our academy and our infrastructure, in safe jobs, and in a club that can act independently for the benefit of its fans.”
Equity increased to €87.5 million. The equity ratio now stands at 45.5 per cent, compared with 29.9 per cent in the previous year. The HSV bond was repaid as scheduled in March 2026.
In the club’s last Bundesliga season, 2017/18, HSV had financial liabilities of €62.1 million against cash and cash equivalents of just €2.3 million. Today, the picture is markedly different: financial liabilities stand at €16.8 million, while cash and cash equivalents amount to €50.5 million.
Huwer says: “Financial stability is the prerequisite for being able to act decisively in sporting terms, even during more challenging periods.”
“The club now stands on a very stable financial foundation and is equipped to compete in the Bundesliga. From this position, we want to take the next steps in our development: with Hanseatic courage, sporting ambition, forward-looking investment in infrastructure and continued financial discipline,” says Huwer.
The annual financial report of HSV Fußball AG & Co. KGaA for the financial year ending 30 June 2026 can be found here.
Advertisement