The 2026/27 away shirt: Unsere Perle

Hamburger SV have presented their new away shirt for the 2026/27 season, linking the club’s past with the present. Inspired by the most successful era in HSV’s history, “Unsere Perle” is a stylish throwback to that period. It remains a cherished chapter in the club’s history for HSV supporters, and this launch brings it back into focus for the new season.

Created in partnership with adidas and 11teamsports, the new shirt has been designed to look good both on the pitch and away from it. The dark-blue adidas Originals jersey, complete with the iconic Trefoil logo, is set off by white stripes across the shoulders. Its black-and-white V-neck collar is characteristic of the period and gives the shirt its unmistakable retro feel. The back also takes its inspiration from the original 1979/80 design, featuring retro-style numbering and the distinctive “Hamburg” lettering. Together, these details create a confident design rich in HSV heritage, updated for the present day and made to appeal to supporters of every generation.

The retro-inspired away shirt is available now from the HSV online shop in men’s, women’s and children’s sizes.

The goalkeeper shirts have been designed in the same retro style to complement the outfield away kit. The nostalgic design comes in several colours this season, with yellow, red, grey and blue versions available.

The launch video pays playful tribute to the players from the 1979/80 season and connects their story with the current squad. Albert Grønbæk is among those modelling the new shirt, appearing alongside other cast members to show what the design represents and why it is called “Unsere Perle”.

Details and sizes

The away shirt is available from the HSV online shop in men’s sizes XS to 3XL, women’s sizes XS to XXL, children’s sizes 128 to 164 and as a mini kit in sizes 92 to 116. The black away shorts are available in adult sizes XS to 3XL and children’s sizes 128 to 164. The matching white socks feature black-and-white hoops and come in sizes 31/33 to 46/48.

The goalkeeper shirt is available in adult sizes XS to 3XL and children’s sizes 128 to 164. Matching red and black shorts, as well as black socks, are also available online.