Home kit 2026/27: On the Elbe, where dreams come true

Saturday evening, 6.30pm. Floodlights over a sold-out Volksparkstadion. 57,000 fans chanting your name. It's the dream of countless children who fall in love with football. Vicky Schulz, Nicolai Remberg and Shafiq Nandja are among those who have turned that dream into reality.

As part of the launch campaign for HSV's 2026/27 home kit, the trio appear alongside versions of their younger selves to tell the emotional story of a journey from childhood dreamers to professional footballers. The message is clear: dreams come true on the banks of the Elbe. At the heart of that dream is the Volksparkstadion – the home of everyone who carries HSV in their heart.

Created in collaboration with adidas and 11teamsports, the new white shirt rewards those who take a closer look. Inspired by the place that players and supporters alike call home, it features a unique pattern depicting the floodlight-lined stadium roof membrane in an abstract light blue design. Look even more closely, and you'll see the pattern flowing seamlessly into the iconic HSV diamond on the chest, symbolising the feeling of home carried close to the heart. The resulting double diamond is a striking expression of the club's identity.

Another distinctive detail can be found on the shoulders, where the three adidas stripes appear in blue and black. Inspired by the parking bay markings leading towards the stadium, they represent the familiar way into the club's home, where unforgettable moments are shared. For the first time in HSV's long-standing partnership with adidas, the famous three stripes feature two different colours, tying together the stadium-inspired design concept.

The new iconic home kit is available now for men, women and children in the HSV online shop.

Providing a vivid contrast to the outfield players, HSV's goalkeepers will once again wear a striking bright yellow kit at the Volksparkstadion this season.

Details & Sizing

The adidas shirts are made from 100% recycled polyester and feature breathable CLIMACOOL technology for enhanced comfort. The embroidered HSV diamond includes the champion’s star, while the back-of-neck print displays the coordinates of the centre spot at the Volksparkstadion. The blue-and-black crew neck echoes the colours of the adidas shoulder stripes, completing the overall design concept.

The home shirt is available in men's sizes XS to 3XL, women's sizes XS to XXL, children's sizes 128 to 164, and as a mini kit in sizes 92 to 116 via the HSV online shop. Matching red home shorts are available for adults in sizes XS to 3XL and for children in sizes 128 to 164. The accompanying blue socks, featuring black-and-white hoops at the cuff, are available in sizes 31/33 to 46/48.

The goalkeeper shirt is available in adult sizes XS to 3XL and children's sizes 128 to 164, with matching yellow shorts and socks also available.