Great success: 19th MERCHANDISING MESSE at the Volksparkstadion

More than 750 guests and 100 exhibitors from all over Europe attended the MERCHANDISING MESSE HAMBURG organised by HSV at the Volksparkstadion this week. The date for next year's fair has already been fixed.

Exhibition stands, merchandising innovations, networking: During this international match week, the 19th edition of the MERCHANDISING MESSE HAMBURG - MMHH for short - took place at the Volksparkstadion, organised and run as usual by HSV Fußball AG. On 10 and 11 November, more than 100 exhibitors from all over Europe met in the VIP area of the Volkspark Stadium to present their new merchandising innovations and products to their colleagues and visitors. 

On the two days of the fair, more than 750 visitors from the fields of sport, music, entertainment, media, industry and marketing found their way to the Volkspark for the largest merchandising fair in Europe. The thoroughly successful event was rounded off by the catering in the stadium restaurant "Die Raute" as well as the popular Come Together in the VIP areas of the Volkspark Stadium on the first evening of the event.

"We would like to express our sincere thanks to all the exhibiting companies as well as the numerous visitors to our MMHH 2021," said Sascha Steinbrück, Head of Merchandising & Licensing at HSV Fußball AG. "It was the long-awaited reunion of an industry that the participants made into a very special event with their new products, their sociability, but at the same time also with the necessary discipline regarding the pandemic restrictions. The entire exhibition team is already looking forward to the 20th anniversary of MMHH in 2022."

The date for the 20th MERCHANDISING MESSE HAMBURG has even already been set: on 23 and 24 November 2022, HSV will once again invite all merchandising producers and interested parties to the Volksparkstadion.

A few impressions of this year's fair can be seen in the picture gallery below: