Club

Sparda-Bank Hamburg becomes HSV shareholder, Kühne Holding secure Volksparkstadion naming rights

Kühne Holding AG have sold around 7.5% of their shares in HSV Fußball AG & Co. KGaA to the cooperative Sparda-Bank Hamburg. Board member Eric Huwer stated: “We’re pleased to take the next step with Sparda-Bank Hamburg and welcome a reliable, locally rooted partner with strong HSV ties at shareholder level.” In return, Kühne Holding AG have once again acquired the naming rights for the Volksparkstadion.

HSV have continued to strengthen their strategic position by bringing Sparda-Bank Hamburg eG on board as a new shareholder. The Sparda-Bank Hamburg, already an exclusive partner of HSV since 2023, has acquired around 7.5% of the shares in HSV Fußball AG & Co. KGaA from Kühne Holding AG. The largest cooperative bank in northern Germany has also expanded its partnership with HSV and extended its exclusive status with the Bundesliga club. The existing cooperation has been renewed until 2030.

“This is another major step in our development,” said HSV board member Eric Huwer. “We’re pleased to take the next step with Sparda-Bank Hamburg and welcome a reliable, locally rooted partner with strong HSV ties at shareholder level.” Stephan Liesegang, chairman of Sparda-Bank Hamburg, who will also join the supervisory board of HSV Fußball AG & Co. KGaA, shared his excitement: “HSV and Sparda-Bank Hamburg share many common values – from brand development and strong ties to the city of Hamburg to taking on social responsibility. We want to further strengthen this well-established partnership, and acquiring these shares is a clear commitment to HSV and to Hamburg. This connection fills us with both joy and pride.”

Kühne Holding secure Volksparkstadion naming rights for three more years

With the sale of shares, Sparda-Bank Hamburg has become the third-largest shareholder in HSV Fußball AG & Co. KGaA, behind HSV e.V. and Kühne Holding. The move reflects Klaus-Michael Kühne’s long-standing commitment to distributing responsibility for the club’s professional football operations across broader, reliable shoulders.

Despite the share sale, Kühne Holding are not stepping away from HSV, and instead have acquired the naming rights for the Volksparkstadion for the next three years. “This traditional name should be preserved,” said Klaus-Michael Kühne. “We also want to ensure that HSV is significantly strengthened in the Bundesliga.”

Huwer and Kuntz welcome a win-win-win scenario

HSV’s board members see the new agreements as a confirmation of the club’s current strategy. “This deal reflects the strong commitment from our shareholder group and highlights our path of organic growth,” said Eric Huwer, who had recently announced the club’s first-ever debt-free status as of 30th June 2025 to great applause at the annual general meeting. Stefan Kuntz added: “From my point of view, this is a true win-win-win situation that makes us stronger.”